An Expert Webcast:
Turbocharge Your B2B E-mail Response Rates
Featuring Industry experts Kristin Hersant, Director of Corporate Marketing, StrongMail, Alison Shaffer, Group Manager, Marketing Operations & Analytics at Cisco WebEx and Niraj Kumar, D&B Product Director.
Recorded on Thursday, May 27th, 2010, 1 pm – 2 pm ESTIn this webinar, we reveal the latest strategies and tactics that will help you make the most of your B2B e-mail marketing campaigns. Kristin Hersant, Director of Corporate Marketing at StrongMail, plus other industry experts, will provide real-life examples and tactical takeaways that will help you significantly increase response rates.
Topics covered include:- Ensure you have the right contacts so that your message makes its way to the intended recipient's inbox
- Personalize your messages for maximum impact
- Make your call to action clear and concise
- Test your content before you hit send; Measure afterwards using A/B testing
- Make your message SPAM-proof
- Increase e-mail deliverability rates
- Time campaigns to achieve the best results
- Find the right deployment partner
Webinar Recording and Materials
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