D&B Professional Contacts Blog
Digital marketing is a cost-effective way to drive leads and increase sales. Come back here often to gain insight into how to successfully use digital marketing from the D&B Professional Contacts Product Team.
What Email Can't Do
Written by the Professional Contacts Product Team - March 28, 2011
Email advertising has a lot of things it can't do. It can't effectively show dozens of pages of information. It can't provide detailed lists of data and figures without losing readers' interest. It doesn't allow you to go through and refine your materials in real time.
What it can do, though, is direct prospects and leads to a place that can do all of the above - your website. Your company's website is a powerful sales tool capable of much more than what an email can do. But the point of the email marketing with D&B Professional Contacts is not to do those things.
Rather, it's to get people interested in a product or offer. It's the taste that gets them interested. The tantalizing statements that intrigue the reader and make them want to find out more. It's what drives readers onto the website to find out more. Without it, no one would go to the website. So, you could say that the website can't do its thing if the targeted email campaign doesn't do its job.
To learn more, Click here, or talk to one of our Solutions Experts.
In the Right
Written by the Professional Contacts Product Team - March 2, 2011
Selling email addresses has traditionally been looked at with some degree of suspicion. In the past, email addresses were abused and sold illegally, annoying a lot of consumers. In order to stop problems like this, laws were enacted to put limitations on email list brokers.
At Dun & Bradstreet, we assure our customers that we fully comply with all email legislation. We strive to comply with CAN-SPAM and DMA Ethical Businesses Practices. We do this because we believe that honesty in business practices will ultimately inspire trust and confidence in D&B, and because it’s the right thing to do. Likewise, we remind those who create targeted email campaigns that they too must comply with CAN-SPAM laws. That includes, among other things, listing the address of your business and providing a way to opt out of your email campaign. For more information on commercial email practices, go to www.ftc.gov or go to the Ethical Businesses Practices white paper.To learn more, Click here, or talk to one of our Solutions Experts.
Multiple Sectors
Written by the Professional Contacts Product Team - February 16, 2011
Reaching the right audience, and picking the right audience, is key to any successful email marketing campaign. If you fail to do so, excellently written and designed emails and campaigns are worthless. Hours of work, and lots of money, disappear if you pick the wrong people to market to.
Thankfully, with D&B Professional Contacts, we can help prevent that problem. We help you pick out the ideal audience based on criteria you choose. Geography, departments, and even employee level: we have about 14 million email contacts to choose from.
Plus, we have excellent coverage of multiple business sectors: services, manufacturing, financial, real estate, and electronics. That way you can be sure that the list you're getting is able to get out to the people you want.
To learn more, Click here, or talk to one of our Solutions Experts.
You Paid For It, Use It
Written by the Professional Contacts Product Team - January 12, 2011
Choosing D&B Professional Contacts allows you to run as many campaigns as you like for an entire year, so make sure you do so. In other words, don't treat the contact list we give you - and we do give you a data file of the information - as something to be used just once or twice. Email marketing doesn't work well if you only send out one message.
Instead, consider creating a campaign that goes out on a regular basis, perhaps once or twice a month - or even weekly. Use the unlimited campaigns we've given you to really reach out to customers, to increase brand awareness, and to drive leads to your websites. Of course, there are other things you can use your email sales leads for.
Use your campaigns to gather knowledge both about your audience and your marketing strategies. Create surveys, for example, or test your email advertisements with small audiences. You can do all of these things with D&B Professional Contacts.
To learn more, Click here, or talk to one of our Solutions Experts.
Happy Holidays!
The year end brings no greater pleasure then the opportunity to express to you season's greetings and good wishes. May your holidays and new year be filled with good health, joy and happiness.
We will be back with more insight in January 2011.
Sincerely,
The D&B Professional Contacts Team
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