D&B’s collection of white papers represents the most current thought leadership on trends and best practices in the area of customer data integration. Let us help you make intelligent and informed sales and marketing decisions.
Featured White Paper:
D&B Data Quality White Paper
Business Gain from How You RetainRead More
Data Governance in the Global 5000 EnterpriseRead More
Master Data Management (MDM) is increasingly a major IT enterprise strategy to increase customer retention, increase profitability and improve operational efficiencies. This survey examines how competitive market requirements are driving the business case for Master Data Management.
Creating a Customer-Centric
Marketing executives are under increasing pressure to satisfy customers and meet corporate goals, while performing key marketing functions. Aberdeen’s research how small and mid-market enterprises create customer-centric marketing organizations.
Customer Data Integration
from Data to Revenue
You’ve got plenty of data. You need information—stored in a single repository and consolidated, cleansed, enriched, and maintained—to identify your customers’ needs and to target more effectively. Here’s how.
Customer Profiling: Using Your Customer
Data to Improve Your Marketing ROI
Customer profiling, coupled with marketing analytics, provides key customer insight that can help better allocate sales and marketing dollars to increase ROI. This paper discusses practical ways to benefit from a deeper understanding of your existing customers.
Special Report: Routes to RevenueRead More
This audit of 650 senior marketers reveals top strategies for realizing greater revenue and profitability from your existing customers, including making communications more personal, relevant and timely.
Special Analysis: The Total Economic Impact™
of the D&B Optimizer Solution
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