White Papers
D&B’s collection of white papers represents the most current thought leadership on trends and best practices in the area of customer data integration. Let us help you make intelligent and informed sales and marketing decisions.
Featured White Paper:
D&B Data Quality White Paper
Read More
How can your CRM solution work harder, so you don’t have to? Discover how to drive Results with D&B's 3-Step Approach to Quality Data.
Business Gain from How You Retain
Read More
Why does customer churn result in profitability burn? This Chief Marketing Officer Council report examines what deepens, solidifies, and retains customer relationships.
Data Governance in the Global 5000 Enterprise
Read More
Master Data Management (MDM) is increasingly a major IT enterprise strategy to increase customer retention, increase profitability and improve operational efficiencies. This survey examines how competitive market requirements are driving the business case for Master Data Management.
Creating a Customer-Centric
Marketing Organization
Read More
Marketing executives are under increasing pressure to satisfy customers and meet corporate goals, while performing key marketing functions. Aberdeen’s research how small and mid-market enterprises create customer-centric marketing organizations.
Customer Data Integration
from Data to Revenue
Read More
You’ve got plenty of data. You need information—stored in a single repository and consolidated, cleansed, enriched, and maintained—to identify your customers’ needs and to target more effectively. Here’s how.
Customer Profiling: Using Your Customer
Data to Improve Your Marketing ROI
Read More
Customer profiling, coupled with marketing analytics, provides key customer insight that can help better allocate sales and marketing dollars to increase ROI. This paper discusses practical ways to benefit from a deeper understanding of your existing customers.
Special Report: Routes to Revenue
Read More
This audit of 650 senior marketers reveals top strategies for realizing greater revenue and profitability from your existing customers, including making communications more personal, relevant and timely.
Special Analysis: The Total Economic Impact™
of the D&B Optimizer Solution
Read More
Forrester Consulting interviewed D&B customers and evaluated the benefits and costs of Optimizer deployment, including estimated ROI for a sample organization, with some surprising results.
Want to learn more? Speak to one of our Solutions Experts.















0 Comments