Case Studies
Our experts examine how our solutions have helped numerous companies of all sizes and in a variety of sectors improve their data and operational efficiency. Whether you’re looking for advice on ideal business process models or want to see how our solutions can affect revenue growth, our case study library is the perfect place to start.
Our Featured Case Study is by Product Director Vimal Shanmugavel on the Salesforce.com integration of a nationally recognized payroll services provider.
FEATURED: D&B Data Quality Case Study
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With multiple instances of Salesforce.com implemented across business divisions and the lack of a single view of the customer, a leading payroll services provider partnered with D&B to re-vision their workflow, creating a sustainable data quality process.
Financial Services Marketing
Read More When a financial services customer needed to realize ROI on their direct marketing efforts, D&B was there to help. By identifying locations that have little chance of responding, this customer avoided collateral and postage expense without decreasing the response rate.
Office Supply Company
Read More A major office supply company identified the home-based business market as a key growth area. But identifying which of its customers fit this category wasn’t easy. With D&B’s help, this company was able to identify different home-based business sub-segments and put carefully crafted marketing messages in front of those customers.
Office Equipment CRM
Read More To implement its new CRM system successfully, a major office equipment company reached out to D&B for help addressing data quality issues and integration with other enterprise systems. By importing only clean and unique data into its new system, they eliminated hours of frustration and rework.
High-Tech “Named Account” Sales Strategy
Read More D&B joined forces with a leading provider of hardware, software, and services solutions to help them implement a global “named account” sales strategy to build stronger relationships and increase revenue.
Consumer to Business Account Identification
Read More Facing declining response rates for prospecting campaigns, a major credit card issuer turned to D&B to help them pinpoint cross-sell opportunities. By identifying consumer customers who were also businesses, the company targeted them customers with tailored messages and compelling offers.
Merger and Acquisition Success Story
Read More When you’re planning for a merger or acquisition, you’ll be confronted with data management and organizational challenges across both companies. Here’s insight on how you are going to integrate the acquisition.
Industry Studies and Examples
Read More Solutions to a number of situations across industries are highlighted in this case study, illustrating the broad impact of D&B’s extensive offerings. Leveraging relationships to increase sales, understanding proper sales distribution and compensation and analyzing company history to inform an acquisition are just a few of the areas addressed.
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