Keep your e-mail risk low and your ROI high
Featuring Industry experts Simms Jenkins, CEO, BrightWave Marketing, Reggie Brady, President, Reggie Brady Marketing Solutions and Linda Ianace, Product Director, D&BTuesday, October 26, 2010
E-mail marketing is such a powerful communications channel for marketers, but how do you avoid the pitfalls of permission, reputation and CAN SPAM requirements? What are the latest practices and nuances in lead generation and retention email? What types of permission are ideal? What is borderline? Do you know the difference? How are ISPs and corporate inboxes evaluating whether to deliver your e-mails? And most importantly, how does adhering to best practices boost your bottom line?
This informative webcast will teach you the latest best practices in each of these areas to not only achieve compliance, but win new customers and keep your current ones happy. Whether you are marketing to businesses or consumers, you need to know the rules of the road to make the most of this effective marketing medium.
Featured speakers- Simms Jenkins, CEO, BrightWave Marketing
- Reggie Brady, President, Reggie Brady Marketing Solutions
- Linda Ianace, Product Director, D&B
Moderator
- Rose Gordon, Senior Editor, Direct Marketing News
Webinar Recording and Materials
- To access the session replay, visit the webinar library.
- To view the presentation (PDF) only (no audio), please Click Here.
To learn more about our D&B Professional Contacts solution Click Here.
