Using Customer Data to Drive Revenue Growth
Featuring Industry Analyst Dave Frankland, Forrester Research Inc.Tuesday, October 12, 2010
Capturing quality data from enterprise systems and making it readily available to the sales force via salesforce.com or other CRM applications can pose challenges for marketers. Ensuring data integrity, managing critical sales information and using customer data to maximize profits are just a few of the challenges marketers face in this area.
Listen to Forrester’s Dave Frankland, Vice President, Principal Analyst, and Tom Carlock, D&B Product Leader, Data Strategy and long-time data management expert, to learn how to maximize the value of your customer data by achieving on-demand access to the most current information available.
Learn the latest trends so you can:- Ensure accuracy, currency, completeness and consistency of your customer information
- Better manage critical but challenging sales information such as business contacts
- Tap into – and profit from – all available sources of information such as social networks.
Webinar Recording and Materials
- To access the session replay, visit the webinar library.
- To view the presentation (PDF) only (no audio), please click here.
- To learn more about our D&B360 solution please click here.
Eager to learn more? Reach out to one of our Solutions Experts.
