D&B Data
B2B data you can use to succeedThe more you know about your customers and prospects, the more impactful, relevant, and efficient your sales and marketing programs will be. D&B Data provides you insight enabling you to make more informed decisions, focus on the right customers, target with more precision and improve retention.
Leverage D&B best-in-class B2B data to grow your business with existing customers and acquire attractive new prospects. D&B Data helps you succeed with your marketing efforts through-out the customer lifecycle:
- Acquire new businesses by identifying prospects with the highest potential
- Grow your business by uncovering cross-sell and up-sell opportunities to increase customer spend
- Retain your customers by identifying your best customers to build more effective retention programs
D&B Data consists of four groups of data elements: Firmographics, Contact & Company Identity, Corporate Linkages, and Marketing & Risk Analytics.
- Firmographics provides you with information about a company such as revenue, size and annual sales
- Corporate Linkage assigns a unique D-U-N-S number identification to a company to establish corporate relationship
- Marketing / Risk Analytics is information derived from using statistical analysis to predict future behavior
To view our brochure highlighting samples of data elements that can help you be more effective and successful in your marketing efforts Click here, or talk to one of our Solutions Experts.
