Making Sense of Your Customer Data
Successful customer retention and acquisition programs start with one fundamental: a better understanding of your customer data.
D&B’s Sales & Marketing Solutions help you make sense of your customers, providing you with actionable insight on current and prospective customers. Our solutions include Data (including Professional Contacts) and Data Services (including Optimizer) to help you manage and grow your business through a better understanding of your data.
- D&B Data – All of our solutions are founded on the D&B’s world-leading global database of 150 million businesses.
- Optimizer – Our Optimizer solution consists of three capabilities: cleanse, identify and enrich. We compare your data to the D&B global database, using our patented DUNSRight® process to transform your customer and prospect files into up-to-date, accurate, and actionable commercial insight. The result is a clean, current, accurate view of your customers to fuel your programs and systems (such as CRM, ERP and sales automation systems.)
- Optimizer Dashboard – The dashboard enables you to see the results of your Optimizer processing with the added convenience of a graphical, web-based interface.
- Optimizer for DNBi® and Optimizer Premium for DNBi® – Self-service, Web-based access to Optimizer
- D&B Professional Contacts – Drive your prospecting programs with D&B Professional Contacts, with contacts for more than 48M business professionals, including nearly 10 million with email addresses.
We also offer a full range of integration software solutions such as Purisma to help manage your customer data across the enterprise as well as marketing analytics and marketing services solutions to improve the effectiveness of your marketing campaigns.
Eager to learn more? View our product animation, or video presentations, then talk to one of our Solutions Experts.
